Toyota asked o2 to create a non-traditional product launch that showcased both the 4Runner and their musical partner Dierks Bentley at Stagecoach, the annual outdoor country music festival in Indio, CA. The event was a vaudeville-inspired circus, with sword... 
We keep precious items inside jewelry boxes. So for the launch of the stunning Lexus ES350, that’s what we did. A mirrored crystalline box on stage reflected light and environmental objects while keeping the inside contents hidden. As the box began to spin, internal... 
o2 launched the Toyota C-HR at the LA Auto Show with a live performance by DJ 3LAU as a statement on product positioning and strategic alliance to activate influencers and fans. Branding, Concert Experience, Motion Graphics, Production Management, Set Design, Vehicle... 
Toyota came to us with 6 weeks and one word to inspire the launch of the new Corolla: “Elevated.” With that one word, o2 created a multi-sensory experience that captured the essence of the redesigned vehicle and immersed guests into an evening full of surprises.... 