o2 designed, produced and curated the opening day for Toyota’s new North American Headquarters in Plano, Texas. Toyota’s move from California to Texas culminated with the “ONE Toyota” Grand Opening event. A full evening comprised of a reception, press event, tours,...
For the world premiere of the 4th generation Prius, o2 took a dive in the Vegas night sky. “Beyond Possible” launched Toyota’s revamp of the Prius above the Vegas strip and dropped it four stories on to the roof of the Linq Hotel. All the surrounding media surfaces at...
Toyota asked o2 to create a non-traditional product launch that showcased both the 4Runner and their musical partner Dierks Bentley at Stagecoach, the annual outdoor country music festival in Indio, CA. The event was a vaudeville-inspired circus, with sword...
To commemorate the 10-year anniversary of Scion, the brand invited dealers to renew their commitment by signing a new declaration. We wanted to take a potentially straight-forward occasion and take it to the next level. So, what did we do?… Added robots, of...
o2 designed this experience to promote awareness of the TouchSmart’s unique interface and ease of use by enabling D7 attendees to be a part of a large “social” painting. Participants were invited to interact with three HP TouchSmarts that were networked with three...
