Toyota asked o2 to create a non-traditional product launch that showcased both the 4Runner and their musical partner Dierks Bentley at Stagecoach, the annual outdoor country music festival in Indio, CA. The event was a vaudeville-inspired circus, with sword... 
o2 launched the Toyota C-HR at the LA Auto Show with a live performance by DJ 3LAU as a statement on product positioning and strategic alliance to activate influencers and fans. Branding, Concert Experience, Motion Graphics, Production Management, Set Design, Vehicle... 